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Pricing, in the open

A $1,750/month marketing plan: what it should actually include

KitFire · July 2026 · 5 min read

Most marketing companies make you book a call to hear a number. We print ours on the homepage — $1,750 a month — so it's only fair to itemize what a number like that should buy, from us or from anyone else you're comparing.

Why this price bracket exists

Between roughly $1,000 and $2,500 a month sits a specific promise: more than tools, less than an agency team. Below it, you're buying software or a few freelance hours — fine, but the work is still yours to drive. Above it, you're paying for an agency's structure: account managers, meetings, overhead. The bracket in the middle is where a small business should be able to buy the whole job — if the provider's cost structure allows it. Ours does, because AI does the production labor and one experienced human directs and approves it. That's the entire trick, and we've never pretended otherwise.

The checklist: what to demand at this price

1. Ongoing SEO — weekly, not quarterly

Meta tags kept current, long-tail keyword pages built out over time, technical issues fixed as they appear, adjustments as Google shifts. The test is cadence: ask to see what changed in the last two weeks. "We did an audit in January" is a no.

2. A niche strategy, not a generic one

At this price you should get a plan aimed at your market — the searches your buyers make, the competitors who currently own them, and the pages that will take those searches from them. If the strategy document would read the same for a landscaper and a dentist, it's a template with your logo on it.

3. Content, written and published for you

Blog articles that answer real customer questions (the raw material of both Google rankings and AI search recommendations), plus a weekly LinkedIn post that sounds like you wrote it. Written, reviewed, and published without you touching a keyboard — you approve, that's all.

4. Google Business Profile management

Categories, photos, posts, and review responses, kept current. It's unglamorous, it takes discipline, and for local businesses it's frequently the highest-leverage item on this list.

5. A business file that compounds

Every answer you give and every correction you make should be recorded permanently and feed all future work. This is the difference between a service and a subscription: month twelve should require less of you and sound more like you than month one. Ask any provider where your corrections live. Silence is an answer.

6. Human review on everything

AI-produced work without a human gate will eventually publish something wrong about your business, publicly. At this price, a named human should see every piece before the world does — and you should have final approval on top of that.

What it reasonably doesn't include

Honesty about the boundary:

• The initial website build. A real rebuild is a project with its own scope — sites range from five pages to fifty. Bundling it into a monthly fee just hides the cost. We quote builds per project, then the monthly plan maintains and grows what was built.
• Ad spend. Any ad budget goes to Google or Meta, not to the plan. Be suspicious of retainers where media money and labor money blur together.
• Miracles on a deadline. Search position compounds over months. Anyone selling page-one-in-30-days at any price is selling something else.

Questions that expose padding

1. "What shipped last month, item by item?" — deliverables, not activities.
2. "Who exactly reviews the work?" — a name, not a department.
3. "What do I own if I cancel today?" — everything, or walk.
4. "Where do my corrections get recorded?" — see item 5 above.
5. "Why is your price what it is?" — a provider who can't explain their own cost structure is charging what the market bears, not what the work costs.

The bottom line

$1,750 a month is real money — a truck payment, an insurance bill. Spent on "brand awareness," it evaporates. Spent on the checklist above, it's a marketing department that costs less than any hire and works every week whether you remember it exists or not. Hold us to that standard. Hold everyone to it.